The fact is that Counterpoint Research analysts have little faith in the likes of the above information. And they conducted their own research, sharing the report with the masses. The conclusion about success is poor.
What disappointed the headphones?
In the first quarter of the year, Apple's headphone sales remained unchanged. The launch of AirPods 2 did not actually affect the company's budget in any way, which was expected by many experts in the analytics world. Sales of the new model turned out to be less profitable than its predecessor, and even marketing of a new level did not affect this. Counterpoint added that this result is largely due to the ambiguous position of the company's shares on the market.
However, do not forget that the “apple” is able to create intrigue. Probably, soon we will find out something completely unrelated to the sales results.
