Advertising plagiarism: Xiaomi is accused of cheating

news 21.06.2019 0 348

Well-known designer Peter Tarca from Britain accused Xiaomi of plagiarism. For about half a year, the Chinese brand has been conducting a rather diverse, sometimes aggressive marketing game. First, “teasing suggestions” appear near the banners of competitors ’news, then the Xiaomi brand is ridiculed by phones with“ bangs ”, and now they violate the law on copyright protection.

Advertising plagiarism: Xiaomi is accused of cheating

But the punishment did not have to wait long. Fortunately, the manufacturer values ​​his reputation, so he quickly responded to Tark's message. Representatives brought their changes, and removed promotional materials. Moreover, the Chinese brand convinced the public that they found an employee who behaved incompetently and fired him.


Details of the situation

It is worth noting that Peter revealed an advertisement for new products of the Chinese brand by accident. However, he did not have to spend a lot of time on analysis in order to notice immediately three elements of his own work. It is worth adding that the concept was developed by Peter that year.

Actually, it is extremely simple to detect the similarity, even with the naked eye. The advertisement has a green armchair, a lamp and a number of other elements presented by the artist in his other works for the South Korean company LG. Peter managed to prove plagiarism with the help of animation.

According to the designer, no one even spoke with him about the use of promotional materials, not to mention asking for permission.


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